What Is Data?

And Why We Think It Should Belong to You

Around here, when people hear “data,” they often think of cell phone plans or internet bills—something that costs you money and doesn’t always give you much back.

But in farming, data means something else. It means observation. It means records. It means being able to look back and say, “Here’s what happened, and here’s what I did about it.”

Every time you check the soil, walk the fence, or look up at the sky—you’re collecting data. What we’re doing with sensors is just making that process automatic. So it runs in the background while you do the real work.

How It Works

A sensor takes a reading—like soil moisture, air temp, or humidity. That reading is sent wirelessly to a small hub or box. From there, it can be:

• Stored locally—on a device you control
• Sent to the cloud—if you choose to connect online
• Displayed—on a phone, tablet, or dashboard

You get the information. You stay in control. And you decide what to do with it.

Why It Matters

Good data helps answer questions like:

• “Did we water too early—or too late?”
• “How cold did it really get last night?”
• “Is this field drying out faster than the one next to it?”

Over time, data shows patterns. It helps you make more informed decisions—without guessing.

What It’s Not

• It’s not a subscription you forgot to cancel
• It’s not a fee on your phone bill
• It’s not something a big company gets to own

If it’s your land, it should be your data.

From Field to File: What Really Happens to the Data

Once a sensor takes a reading—say, moisture at 6:42 a.m.—that data is:

• Transmitted wirelessly—usually over LoRa, Wi-Fi, or Bluetooth
• Received by a hub—a small device stored in a shed or greenhouse
• Stored safely—either right on your hub or, if you choose, backed up to a secure online account

The data is encrypted in transit meaning it’s scrambled while it travels, and encrypted at rest so it stays protected once stored.

In plain language: no one can snoop, tamper, or take your data. And you don’t have to send anything to the cloud unless you want to.

You stay in control. We just help you collect it, protect it, and use it wisely.

For inquiries about Merit-iot, please feel free to reach out:

[email protected]
Brian's mobile: +1 (902) 719-2516